SuperSwipevsEQL

Keep the drop on your storefront and the fan relationship with your brand.

SuperSwipe vs EQL : Compare the customer experience, platform fees, accounts, memberships, selection visibility, and Shopify workflow.

Install on Shopify Book a demo
SuperSwipe 100% of the draw happens on your storefront. Entry, live selection, and checkout.
EQL 0% of a hosted launch runs on your domain. Entry and results live in the fan's EQL account.
Customer experience

Who owns the customer experience?

SuperSwipe
shop.travisscott.com Cactus Jack Air Jordan 1 Low SP ENTER DRAW
blackyachtrock.com Virginia Adidas Virginia Vario ENTER DRAW
Your theme. Your button. We work with retailers on whatever styling is needed.
EQL
socialstatuspgh.runfair.com Social Status Air Jordan 1 Low Retro OG Phantom and Pine Green on the Social Status RunFair launch page AIR JORDAN 1 LOW RETRO OG PHANTOM AND PINE GREEN US$150.00 + US$6.75 Run Fair fee EQL
Hosted launches live on a .runfair.com domain, off your store. The Shopify app block ships EQL's layout; styling is limited to CSS overrides per EQL's customization guide.
Fees

What does the fan pay?

Example release
Product price$180.00
Fan platform fee$0
Winner pays$180.00
Fans never pay a platform fee. The merchant covers the SuperSwipe fee.
EQL Winner pays extra
Product price$180.00
Run Fair FeeSet by retailer ยท If selected
Winner pays$180.00 + any Run Fair Fee
Free to enter. Selected customers may pay an additional Run Fair Fee set by the retailer, typically 2 to 5% of the product price per EQL's help pages.
Accounts

Ease of use

How much friction is there to enter a release?

No account needed. Drop your email, you're in. Zero friction between fan and entry.
you@example.com ENTER DRAW You're in
One step. Email only.
EQLHosted launches A reusable EQL account. Hosted launches run on an EQL account, separate from your store, with email and phone verification. EQL's Shopify app skips the account but still verifies email.
  1. Create an EQL account
  2. Verify email
  3. Verify phone
  4. Enter the draw
Four steps before the entry counts.
The rest of the gap

Where the two really differ.

EQL

Memberships

Is there anything for fans to buy?
SuperSwipe
Nothing to buy. No paid tiers and no fees to escape. Nothing a fan can buy changes the draw.
EQL
EQL+ at $3.99 a month. A membership that waives EQL's own Run Fair fees and adds win-saving perks like Winsurance and Second Choice.

The moment of selection

Can fans watch the draw happen?
SuperSwipe
Live and public. Your product page becomes a live selection feed, a real percentage ticking up in front of every shopper at once.
EQL
Results by notification. Entries close, selection runs inside EQL's backend, and fans hear by email or account status. EQL says it does not share the specifics of how its technology works.

Your customer data

Who owns the fan after the draw?
SuperSwipe
Your store does. The draw runs on your storefront and its fans stay your audience: your list, your remarketing, your relationship.
EQL
EQL keeps its own relationship. EQL's retailer terms vest ownership of user data in EQL, and entrants join EQL's cross-retailer network. Your store receives a launch-level subset.

The charge on the statement

What winners see on their card.
SuperSwipe
One charge, from your store. Winners are charged retail through your own Shopify checkout. A familiar name on the statement, no surprises.
EQL
A separate service-fee charge. EQL's fee can appear as its own line on the fan's statement, billed by EQL or the retailer.

Comparison notes: EQL runs two flows, hosted launches and a native Shopify app, and this page calls out the mode where behavior differs. EQL details are from EQL's own public pages, accessed July 2026: the Run Fair fee FAQ, Shopify app pricing, the EQL+ page, and the retailer agreement. The hosted-launch illustration follows the structure of a live RunFair launch page. EQL's Launches Shopify app supports draw launches of up to 500 units per product, and its app block customization is limited to CSS overrides on EQL's class names, per EQL's Shopify app help pages. The hosted-launch example is EQL's live Social Status RunFair launch page.

What you get with SuperSwipe

Fair drops. Powerful checkout. No bots.

Frequently asked questions

SuperSwipe vs EQL, answered.

A flat 5% fee charged to the store only. Fans never pay SuperSwipe anything: no entry fee, no service fee, no membership.

Only if they win. Entering is $0, and winners pay the retail price through your own Shopify checkout. Everyone else is never billed.

AI bot protection screens every entry and filters resellers from the pool before winners are drawn. Fairness comes from filtering, not from making real fans register, verify, and log in.

Your store does. SuperSwipe draws run on your storefront, so the fans they bring stay your audience: your list, your remarketing, your relationship. EQL's retailer terms vest ownership of user data in EQL, and fans join EQL's cross-retailer network.

Per EQL's help pages, a Run Fair service fee can be charged to fans who are selected: typically 2 to 5% of the product price on EQL's hosted launches, and up to 3% of the purchase in EQL's Shopify app. EQL+ members pay $3.99 a month to have it waived. SuperSwipe has no fan fee to waive.

The takeaway

Fair for fans. Built for brands.

No fan fees, no account walls, no memberships to buy. A live public draw on your own storefront, with AI bot protection, ready in a few clicks.

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